As the lead designer for the 2022 Weetwood race day event, I collaborated closely with the Toowoomba Turf Club to develop a comprehensive branding strategy, encompassing advertising, ticketing, memorabilia, and signage. Through effective coordination with various suppliers, I was able to ensure consistency of branding across all production methods. With the challenges posed by social distancing measures removed, attendance at the event was significantly higher than in previous years, with a number of marquee sections selling out prior to race day.
