When the University of Southern Queensland procured an original First Nations artwork, I was approached to create the accompanying brand guidelines.
I met with key stakeholders to discuss the artwork’s origins, deepen my understanding of its significance for audiences, and explore its connection to country. During these discussions, it became clear that the artwork would also need to integrate with the existing UniSQ master brand elements to form a true sub-brand.
Based on this insight, I proposed an approach that would allow the university's College for First Nations to use the artwork in its original monochrome form to build awareness around their initiatives. Simultaneously, a master brand-led version would enable the wider university to use the artwork in materials that resonated with relevant audiences.
After presenting the solution and obtaining stakeholder approval, I proceeded to develop a range of digital and print templates that incorporated the various versions. I also extended the application to merchandise and event site items. Once these were completed, I led staff workshop sessions to explain the significance of the new guidelines and walked them through the template construction, preparing to hand them over to the relevant teams.
This project was undoubtedly a career highlight. I am very proud of the final solution and look forward to seeing it rolled out across the university.
