I was approached by the marketing team at Murdoch Lawyers to lead an initiative to update and re-establish their brand. The project entailed realigning various templates that had deviated from the original brand direction, as well as developing new brand elements. The primary objective of the project was to ensure consistency across all brand touchpoints, in order to effectively differentiate Murdoch Lawyers from other sub-brands within the organisation. To achieve this goal, I created a comprehensive brand toolkit and set of templates using Canva, which empowered internal staff to efficiently produce on-brand collateral as needed.
