I collaborated with The Pick and Roll to provide coverage of the Tokyo 2020 Olympics, specifically focusing on the campaigns of the Boomers and Opals. I developed graphics that highlighted game-day announcements, match outcomes, and player-of-the-game selections, utilizing a circular design element that seamlessly incorporated the Olympic rings, the shape of the medals, and The Pick and Roll logo. I also ensured that the designs were visually cohesive while still being distinct in the information they conveyed.
During the two weeks of competition, I helped coordinate the team's efforts by communicating in real-time with The Pick and Roll team via digital chat, providing immediate updates upon each game completion. The social graphics I created for Facebook generated an audience reach of 1.5 million, with 45K reactions, 3838 post comments, and 1597 post shares.
Please note that all player imagery remains the property of the original owners and is used with permission for The Pick and Roll social post promotions.
