I had the opportunity to lead the visual branding direction for the USQ Open Day 2018 project. I worked with multiple stakeholders within the USQ Marketing & Student Attraction department and presented my proposed concepts to the highest levels of USQ. I also created timing schedules to meet content and printing deadlines, and coordinated with other internal teams to ensure timely delivery. Initially I created the Toowoomba program, which established the look and feel for the campaign, and was used for various assets such as posters, bus wraps, and social media advertising. The final program received positive feedback from peers, USQ senior management, and prospective students. The online version of the program had 634 unique readers and an average read time of 5:13 minutes, which equates to a total read time of 76:57:36 hours.
