I had the opportunity to work with Penelope Homes, a new construction company, to develop its brand identity. The client sought to convey the essence of a creative, approachable, and likable family-run building service.
My role in this project was to design and execute a comprehensive branding strategy, including the creation of a simple yet impactful logo for use across a range of internal and external assets such as websites, company shirts, site signage, quoting and invoicing templates, and social media. I worked closely with the client to understand their target audience and desired brand attitude, and presented them with a range of concept proposals.
The final logo design was selected by the client and I was thrilled to have played a part in helping a new brand establish its unique identity in a competitive market.
