As a contributor to The Pick and Roll, I was involved in the development of social media assets for the team's coverage of the FIBA World Cup 2019. In preparation for the tournament, I created social post templates that covered the main points of coverage we wanted to offer our audience, including game day alerts, post-game recaps, and player of the game updates. By having these templates ready ahead of time, we were able to maximize awareness on game days, providing followers with essential information such as Australian dates and times. The post-game recaps and player-of-the-game updates allowed us to provide our audience with immediate updates, resulting in exceptional engagement across all social channels.
I was also responsible for monitoring games in real-time, communicating with The Pick and Roll team via digital chat to establish the visual direction for social posts, and providing immediate updates. This was a new workflow experience for me and I enjoyed the ability to identify trends within the game flow and create content that resonated with the audience.
Please note that all player imagery remains the property of the original owners and is used with permission for The Pick and Roll social post promotions.
