As the creative designer for the 2018 campaign of Weetwood, a major horse racing event held annually at Clifford Park in Toowoomba, I was tasked with creating a composition using green screen photos of the talent. The final product aimed to evoke feelings of a magical setting and to promote Weetwood as a day out for fun, friends, and festivities.
Upon approval of the composition, it was incorporated into all print and digital assets in the lead-up to the event. This included posters, social media, email signatures, advertising, and race day booklets, all designed to create a cohesive visual branding experience.
This was my first time attempting a photo composition featuring this many elements and overall, I was quite happy with the final result.
