The Balancing study with your career eBook, a lead-generation tool developed for the University of Southern Queensland (USQ), was a large-scale project that I had the privilege of overseeing. As the project lead, I had multiple responsibilities including the design and layout direction of all graphic components and the photography style direction. This branding was then carried across not only the eBook itself but also all marketing and promotional materials, including a dedicated landing page and outbound email communications.
In my role, I organised photo shoots with stakeholders, collaborated with internal teams to coordinate the launch, and delivered final reporting to management outlining key analytic data. The project's results exceeded expectations, with 1,459 views and 342 leads generated during the 10-month promotional period after launch.
The book was nominated as a finalist in the 2017 AMI Awards for Marketing Excellence at both the national and state events and went on to win the Queensland award for Content Marketing.
